UK Mobile Marketing Trends, Strategies and News

by Michael Armstrong

uk marketing trendsMost people agree that mobile marketing in the UK is growing rapidly!  Mobile strategies are paying off and returning actual ROI.

The United Kingdom has always been ahead of the technology curve and mobile is also ahead of the marketing curve in the UK.  Marketing trends in the UK are going Mobile.

UK business owners are creating sms text marketing campaigns, building mobile websites, and getting into mobile advertising campaigns.

Do you have a mobile marketing strategy?  Are you starting to implement mobile into your marketing plans?

Check out our Free Mobile Marketing Video Training Course listed on the bottom of the page!

Below I included some recent UK mobile Marketing news and trends – Happy Browsing! 

 

Mobile Gambling Coming to the UK in a BIG way!

UK Online Gambling Giant to Plant Flag in US | Mobile Marketing

United Kingdom-based 888 Holdings – a leading online gaming operator – has reportedly sealed the deal on a significant new joint venture in the.

Glu Mobile Rolls Out Real-Money Gambling Offering | Mobile

On Wednesday, a new mobile slot game featuring intellectual property from Glu’s popular Samurai vs. Zombies Defense was launched in the UK. A leading Michael – who has written 3989 posts on Mobile Marketing Watch.

Read about the growth of Smartphones in the UK and how Mobile Marketing is growing!

The British Invasion of Smartphones is Underway | Mobile Marketing

2013 will be a banner year for smartphones in the U.K., principally because U.K. smartphone connections are on pace to cross the 50% threshold. According to.

UK is Leading the Way in Mobile Websites!  Check it out!

57% of UK brands now have mobile-optimized websites – BizReport

UK brands are moving in the right direction by optimizing websites for mobile. The Internet Advertising Bureau (UK) wants marketers to make mobile mandatory in 2013 as consumers increasingly browse the web on their

2013 Mobile Market Share [Infographic] – iCrossing

Every year we like to take a look at the state of mobile usage around the world, what platforms dominate in each country and how this has changed over time.

3 Mobile Marketing Technologies to Watch In 2013 – Web Hosting Blog

This guest post was written by James Harrison, UK Country Manager at Oxygen8 Group, providers of Mobile Messaging and Location Based Solutions. He has 12 years.

UNICEF UK awareness significantly raised by mobile campaign

A UNICEF UK mobile marketing campaign has significantly increased brand awareness and support for the charity, a study by global market research agency Millward Brown has shown. Created by Ogilvy & Mather UK, the

Very interesting Mobile Marketing Examples

Six examples of mobile marketing excellence | Econsultancy

To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I’ve rounded up six brilliant examples of innovation in mobile. In 2011, Debenhams launched the UK’s first virtual pop-up stores at different locations around the UK using a dedicated app. People were encouraged to visit famous landmarks, including London’s Trafalgar Square and Glasgow’s George Square, and look at the location using their iPad or iPhone. If the user is

Snipp says latest mobile campaign “a testament” – Proactive Investors

Mobile marketing services firm Snipp Interactive (CVE:SPN) Thursday said that for the second year in a row, it powered ESPN and Taco Bell’s mobile code campaign for the Bowl Championship Series college football games.

UK Mobile Marketing Tweets

 

survivingactors

Why Social Media marketing? 50% of mobile Internet traffic in the UK is for Facebook alone!

Thursday, March 14, 2013 11:11:37 AM

DebsGemmell

Report: UK retailers aren’t optimized for mobile – Mobile Marketing – BizReport http://t.co/5ZjHcUNgDU via @BizReport

 

QR Code - Take this post Mobile!
The UK is adopting QR Codes at an alarming rate.  Scan this QR Code to take this post mobile!  Does your mobile marketing strategy include QR Codes?
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